Open All Hours?

Increasingly shops and stores are advertising themselves as "Open 24 hours". Sounds very helpful, flexible and customer focused.... until you try to purchase something. This is from a pal's Facebook update this morning:

It's Molly's birthday tomorrow and in an attempt to get organised I get up at 6 and go to Tesco to buy her a kindle. Pick one up and go to the electrical counter to pay for it only to be told I can't. 
It was like Rhod Gilbert's duvet buying sketch!


Me: just this please


Tesco bod: I can't sell you that sir


Me: why?


Tesco bod: it's not 8 o'clock


Me: you're here, I'm here, I have the box


Tesco: can't do it sir it's only 6.30


So I think I will get some nice turkey from the deli...


Me: 4 slices of butter turkey please


Other tesco bod: I can't sell you that sir


Me: why not?


Bod: it's not 8 o'clock


Oh FFS! Open 24 hours my arse.